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概要

About Ains by Grosse

EINS by Grossé

EINS by Grossé is a luxury street brand that debuted to commemorate the 111th anniversary of Grossé, a German luxury costume jewelry brand.

It made its global debut in January 2018 when it was adopted by the official gift lounge at the 60th Annual Grammy Awards in New York. Artists such as Bruno Mars and Post Malone were quick to embrace the brand, creating a buzz.

 

The brand name "EINS" means "one" in German, representing "beginning," "truth," and "the number that signifies the strongest and best." The collection focuses on being gender-free and not adhering to specific "shapes."

It features unique designs that blend pieces inspired by the archives of the brand's origin, "Grossé," with contemporary luxury street culture.

 

Jewelry materials

The material is sterling silver, coated with luxurious pure platinum, utilizing Grosse's masterful craftsmanship. It will not tarnish or fade, and the platinum's shine will last.